Publication
Publication
Teerasak Jindabot, and George P. Moschis. (2007). Trust: The Unforgettable Marketing Tool. Chulalongkorn Review, 77 (October-December 2007), 74-93.
Teerasak Jindabot, Nontipak Pianroj, and Jhayanin Prachyanusorn. (2007). Marketing Management of Manufacturing Community Businesses: A Case Study of Tambon Bann-Yang and Bann-Thamniab, Kiriratnikom, Surat Thani. KKU Research Journal, 12 (4), 537-542.
Teerasak Jindabot. (2007, June 28 - 30). An Exploratory of Dimensions of Thai Consumer’s Trust in Banking Service Providers. Paper presented at the XXIX INFORMS Marketing Science Conference, Singapore.
Teerasak Jindabot. (2007, April 4-5). Dimensions of Trust in Business-to-Consumer Context: An Empirical Study of Thai Consumer’s Trust Scale for Health Care Service Sector. Paper presented at the 7th National Grad Research Conference: GRAD-RESEARCH 2007, Thailand.